Toys R Us
Campaign Concept
Facebook App Design
Summer 2013
Way back in the earlier days of Facebook, there was a large focused placed on in-platform apps. Feels like forever ago now… but back then, we worked on brainstorming and designing a 30th anniversary app for Toys R Us.
Given that we, to this day, have one foot firmly planted in our unwillingness to grow up (we may or may not have multiple Nerf guns scattered throughout our home), this one was was an opportunity we wholeheartedly jumped at!
The concept was simple – create a platform for kids both young and old across the country to make their own oaths, declaring that they still don't wanna grow up! Then, once they're finished, they could read the oaths of others from coast to coast, creating a network of those that will forever remain young at heart.
