Hop & Stuff (DCA)
Brand Development
Merchandise Design
Summer 2020
Hop & Stuff is a Maine based brewing product supplier focused on providing the highest quality hops, fruit purees, aromatics & flavours, and barrels to independent beer brewers throughout the US.
In another life, one half of our team had aspirations of architecture and engineering, but settled for a career rooted in making pretty pictures. So this project allowed for a little moonlighting on his part (or at least a daydream or two).
The branding project was based around a custom typeface and colour palette that reflects the green/environmental outlook of Fluent. The update was carried over into office concepts with minimalist aesthetics, complimented by a strong focus on overall efficiency and green design.
