Traction Coffee

Traction Coffee was developed for a client looking to open an independent coffee house & roastery, located near the University of Toronto campus. Now we'd hardly call ourselves connoisseurs, but given Des’ Napolitan heritage, the love of those little brown beans runs deep. As such, it felt only right to take on something like this. With that, we created initial branding and ad works to help launch the concept, working hard not to caffein jitter our way out of our seats.